No Franklin Graham, I Will Not Boycott Target!


The other day I said, “Mom, do you know that thousands of Christians are in an uproar because Target has removed their gender signs in the toy and bedding department?”

Her response was, “Who Cares?”

I know, I know, Franklin Graham cares and his brood of fundamental followers. I get it. I grew up conservative too, have a mom who thinks Bill Clinton was a jackass of a president and loves Pat Robinson despite all his jackass remarks (of course mom would never say “jackass”) and in many ways I agree with mom.

But, if Mr. Graham thinks I am going to boycott Target over such nonsense, he has another thing coming to him.

Franklin Graham obviously does not understand my lifelong passion for cherry ICEEs and soft pretzels that Target so willingly provides me upon walking into the door. And does he not know how cute and reasonable Target’s clothes are and that they are simply the best place to buy a new swimsuit each summer! And what the heck are we supposed to do? Become Regulars at Walmart? There is not enough xanax in the world to allow for every American Christian to become a regular Walmart shopper! Just the thought is beginning to give me a slight panic attack.

Why would I make such sacrifices when this is the argument Graham is making on Facebook:

Oh really? And they won’t be using pink and blue colours to identify sexes. I think Target may be forgetting who has made their stores strong. It’s not gender-neutral people out there—it’s working American families, fathers and mothers with boys and girls they love. What’s next, are they going to try to make people believe that pink or blue baby showers are politically incorrect? 


I will tell you what just happen. Franklin Graham is encouraging his followers to boycott a company that has simply provided a safe place for boys to choose pink if they like pink and girls to choose blue if they like blue. Mom is right, who cares!

Now, don’t get me wrong; I don’t think Target cares all that much about kid’s feelings and I do think every move they make is in hopes of building their bank account. But why would we judge a company for making a non-sinful move in hopes of making more money? Is that not the goal of all for-profit companies?

And yes, chances are that Target is jumping on the cultural bandwagon of “gender neutralization” and I understand the reasoning that this could lead to more gender confusion and more Caitlyn/Bruce Jenner situations, but since when do we as Christians allow hypothetical fears to control our lives.

Further, even if the decision makers at Target were conspiracists and planned to take down Christian values with one “slippery slope” move at a time, why would we judge a non-Christian company for following in the footsteps of culture? Is that not what people who do not subscribe to the Bible do and are we not called to love them anyways?

It is funny how fundamental Christians cling so tightly to some of the Apostle Paul’s words, but totally forget about others. Does Paul not write in First Corinthians 5:12:

What business is it of mine to judge those outside the church? Are you not to judge those inside?

As far as I know, Target has never claimed to be a Christian company, so why are we holding them accountable to hypothetical fears that they may be promoting non-Christian values. It makes no biblical sense!

If we Christians found out that Target was abusing their employees, using children to do their labor overseas for ten cents an hour, or directly supporting blood diamonds, then I could understand the uproar and I would gladly lay down my cherry ICEEs, soft pretzels, cute clothes, and amazing swimsuits. I would even consider becoming a regular at Walmart as long as I could find a doctor who was loose with her prescription pad. But until that day comes, you can find me in aisle eleven, not the least bit confused about my gender.

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